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Sex, Dating And Recession

Friday, July 2nd, 2010

As I sit writing this article, I am listening to the radio and a commercial that makes my ears perk up. There is actually an ad on the radio promoting personal “lubricants” from a adult swingers website. I had to ask my friend, do you ever recall hearing ads for these products on the radio during peak family listening times? Neither of us can recall anything quite so blatant as an “intimate” product being broadcast during early evening hours.

However, we had also noticed something different at our local “big box” discount store. The store now sells a whole variety of sexual aids, including condoms, lubricants and personal massage. Wall mart offers them too. Walgreen now features a special section of their internet dating website devoted to “Sexual Wellness.” Obviously, there has been a subtle shift.

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Intrigued by these facts, as well as the inclusion of “coupons” for some of the above items in my recent, Los Angeles Times, I felt the need to do some investigating. So, I turned to that source of all good recession data, the trusty Google search engine. Some interesting facts turned up. It seems people are looking for some basic comforts during sex personals this time of economic crisis. And they are finding comfort in those age-old pleasures of intimacy, chocolate and wine.

Harmony and Match.com have reported a steady increase in profits. Both sites experienced a 20 percent increase in single guy registrations during 2008. Match.com memberships were 22 percent higher in December than during the same period last year. And Harmony and Match.com reported especially high traffic on days when the stock market plummeted

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Online hot women dating and personal products are now being touted as “recession proof.” But it seems the biggest recession-proof consumer product is good old Hershey’s chocolate. Chocoholics are coming out of the woodwork and running straight for their chocolate in large numbers.

This may be the one upside of the downturn. Perhaps we will all learn to reach out to others a bit more, rediscover simple pleasures and become more selective in our relationships. After all, no one has extra money any more to date people that they aren’t “clicking” with. The recession may just prove to be one of the best ways to refine our tastes, strengthen our match making relationships and perhaps rediscover old friends.